Business strategy & analytics

Turning complex business questions into clear, practical decisions.

I’m a Berkeley Haas graduate with a data science minor and experience analyzing investments, building ventures, improving growth performance, and operating businesses internationally.

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$2M+ capital allocation decisions informed

45% reduction in manual evaluation time

18% average client ROAS improvement

3× business revenue growth over five years

How I contribute

One analytical foundation. Multiple business applications.

My work sits at the intersection of quantitative analysis, commercial judgment, and execution.

Finance

Financial modeling, due diligence, unit economics, capital allocation, and risk analysis.

Data

Python workflows, KPI frameworks, dashboards, market research, and decision support.

Growth

Customer acquisition, channel performance, pricing, conversion, and revenue optimization.

Strategy

Market sizing, customer discovery, business models, operations, and venture development.

Selected work

Evidence across the business.

Strategy & business analytics internship 2025

Investment analysis at Klear

Evaluated 30+ early-stage B2B companies through financial modeling, due diligence, and a quantitative framework spanning 12+ financial and operational KPIs.

$2M+ allocation decisions informed 3× analytical capacity enabled 45% less manual evaluation time

Infrastructure risk analytics 2024–Present

Digital Twin Venture

Connected geotechnical simulations with financial decision frameworks to translate environmental risk into executive-ready capital planning scenarios.

8+ risk scenarios 25+ stakeholder interviews

AI fraud prevention platform 2026–Present

TrustGuard AI

Led strategy, finance, and customer validation for a fraud-prevention concept spanning telecom, insurance, senior care, and family-user segments.

B2B2C go-to-market model 4 customer segments

Digital marketing consultancy 2022

Growth analytics at Modern Digital

Analyzed acquisition performance across 15+ client accounts and built executive dashboards combining advertising, web analytics, and CRM data.

$500K+ monthly ad spend analyzed 18% average ROAS improvement

Peer-to-peer marketplace 2025–Present

TradeUp

Designed marketplace economics, trust mechanisms, and market-entry assumptions for a skills-exchange concept focused on U.S. college communities.

2,800+ campuses analyzed 15% modeled take rate

Travel business Founder

Travel Jordan Agency

Built and operated an international boutique travel company, applying acquisition, pricing, partnerships, and customer operations to sustained business growth.

3× revenue growth 92% customer satisfaction

Background

A non-linear path with a consistent focus: understanding how businesses work.

Before Berkeley, I built businesses and worked across digital marketing, technology, customer acquisition, and international operations. At Haas, I added rigorous training in finance, analytics, economics, and data science to that practical foundation.

That combination lets me move between a spreadsheet, a customer conversation, and a strategic recommendation—without losing sight of execution.

University of California, Berkeley

Walter A. Haas School of Business

B.S. Business Administration · Minor in Data Science · 2026

Corporate Finance · Business Analytics · Probability · Statistics · Data & Decisions

Tools

Python / Pandas · Excel · SQL · Google Analytics · SEMrush · Google Ads · HTML/CSS

Languages

English · Arabic · Macedonian · Spanish

Start a conversation

Have a business question worth investigating?

I’m interested in analytical opportunities across finance, strategy, operations, growth, and adjacent business functions.

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